• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Crack Backs Cards

Award: Wood Pencil

Wood Pencil / Graphic Design / Stationery / 2016

Brisbane Chiropractic Centres asked us to create a business-driving design piece that wouldn't blow their budget. We knew people related an excellent chiropractic appointment with the distinctive cracking of your back, so we took that truth and turned it into a memorable piece.

Crack-Back Cards used bubble wrap attached to a graphically illustrated spine image. Prospective customers could pop the bubble-wrap to make the distinctive sound of a back being cracked as part of a chiropractic session.

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