A Giant's Story
Award: Wood Pencil
Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2016
To communicate Ambuja Cement’s giant compressive strength, we simply used a giant.
The Great Khali. A giant, in the world of wrestling and a hero back home, brought our idea to life.
A mockumentary (mock documentary) on Khali showed his struggles living in a home incapable of handling his strength. And how Ambuja came to his rescue.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.