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A Giant's Story

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Casting for Film Advertising / 2016

To communicate Ambuja Cement’s giant compressive strength, we simply used a giant.

The Great Khali. A giant, in the world of wrestling and a hero back home, brought our idea to life.

A mockumentary (mock documentary) on Khali showed his struggles living in a home incapable of handling his strength. And how Ambuja came to his rescue.

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