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The World's First Soap Bus Ticket

Award: Wood Pencil

Wood Pencil / Creativity for Good (White Pencil) / Advertising & Marketing Communications - Brand / 2016

The Asiri Hospital Group, wanted a way to decrease frequency of illnesses by bringing hygiene to the forefront. In Sri Lanka everyone rides the bus; often cramped and overcrowded it becomes the ideal environment for germs to spread. Washing hands can eliminate the potential health risk, however most public washrooms do not have soap. So we developed the world’s first ‘Soap Bus Ticket’. Now, on busses passengers did not just receive a piece of paper they got a ticket that acts as a disinfectant when used with water. Promoting a healthier nation, and good daily habit.

  • The World's First Soap Bus Ticket

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