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Project Literacy

Award: Wood Pencil

Wood Pencil / Crafts for Advertising / Animation & Illustration for Digital Marketing / 2016

The Alphabet of Illiteracy teaches people the true impact of illiteracy. Every letter represents an issue that illiteracy is proven to cause. The style of our alphabet clashed the harsh realities of illiteracy with memories of learning the alphabet for the first time. Each letter was first sculpted in plasticine then taken into a digital environment so they could be animated. The alphabet appeared as a film across our website alongside social and video platforms.

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