As a not-for-profit animal shelter, Sydney Dogs & Cats Home re-homes over 3000 animals each year. In order to give the animals the best possible chance possible of finding a new home, we elevated each one to celebrity status – complete with glamorous photos that capture their true quirks and personality. The logo itself is made up of interchangeable dog and cat icons – thousands of them, with one generated for every animal that arrives at the shelter. With each animal having its 15 minutes of fame, the shelter has a brand that centres around the positivity of adoption.
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