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Award: Wood Pencil

Wood Pencil / Press Advertising / Press Advertising / 2015

Evolve, America's third voice in the gun debate, presents a charmingly provocative ad that illustrates the importance of locking up guns when kids are in the home. The ad features two young boys jousting with mum's 'special' toys. Kids are curious. They'll play with whatever they find. Every year, thousands of children find firearms, and are killed or seriously injured as a result. If gun owners simply locked their guns away safely, these senseless tragedies could be avoided.

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