Yawairo Uiro
Award: Wood Pencil
Wood Pencil / Packaging Design / Packaging Design / 2015
Uir_ is a traditional Japanese sweet regarded as rather old-fashioned among young people. Often provided in soft plastic bags, it's unattractive and difficult to eat. To refresh its imagery, Enjin created plastic cups to contain individual uir_ and patterned packaging to make it more appealing. The outer packaging has eight variations, and within it are different designs for each inner wrapping.
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