• D&AD Festival
    24-26 April, London
  • 24-26 April, London
Get Your Pass
  • Loading…

Yawairo Uiro

Award: Wood Pencil

Wood Pencil / Packaging Design / Packaging Design / 2015

Uir_ is a traditional Japanese sweet regarded as rather old-fashioned among young people. Often provided in soft plastic bags, it's unattractive and difficult to eat. To refresh its imagery, Enjin created plastic cups to contain individual uir_ and patterned packaging to make it more appealing. The outer packaging has eight variations, and within it are different designs for each inner wrapping.

  • Yawairo Uiro
  • Yawairo Uiro

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again