• Loading…

Spot 4 Sale

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Tactical Outdoor Advertising / 2015

Every night in the UK, thousands of young people are forced to sleep on the streets. Some people, on the other hand, choose to. To raise awareness for Depaul UK, a youth homeless charity, Publicis London leveraged the hype behind the launch of Apple's iPhone 6. Joining the queue for the launch outside Apple's flagship London store two days early, Publicis then listed the spot for sale on eBay. Deft campaigning in combination with the allure of Apple's new handset meant the bids soon rolled in. The space eventually sold for £570. But, more importantly, the stunt received national and international press coverage. By underlining the material irony of a global event, Publicis were able to increase Depaul UK's online visibility by 5700%.

Register Now to
Keep Reading

Once registered you will have access to this article and all other features, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again