D&AD Impact Open for Entry | Extended Deadline: 15 Aug D&AD Impact
Extended Deadline: 15 Aug

Enter Now
  • Loading…

ANZ GAYTMs

Award: Wood Pencil

Wood Pencil / Integrated & Innovative Media / Innovative Media / 2015

ANZ is a major sponsor of the Sydney Gay and Lesbian Mardi Gras. To coincide with the festival and in keeping with its celebratory spirit, Whybin\TBWA Melbourne transformed ten of ANZ's central Sydney cash machines into dazzling GAYTMs. Inspired by gay and lesbian culture, the GAYTMs were bejewelled by hand in rhinestones, sequins, leather, denim and fur, and were perfectly positioned to encourage interaction with the bank, both physically and through social media. The fun, simple visual idea spread a message of diversity and inclusion and ANZ's support of it.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again