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Christmas Carols

Award: Wood Pencil

Wood Pencil / Film Advertising / TV Programme Promotions / 2015

To promote football games being televised live on BT Sport over the Christmas period, AMV BBDO helped BT embrace the world of football chants. In the build up to each game, BT used Twitter and YouTube to target fans with provocative football-themed Christmas carols about their favourite team or opposition. A simple click-through allowed fans to subscribe to the live game.

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