• Loading…

Crabbie's Grand National

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Editing for Film Advertising / 2015

With bold direction and sharp editing, sporting rivalry is brilliantly realised in this riotous spot for the 2014 Crabbie's Grand National. The ad is a raucous retelling of the first ever steeplechase, which is said to have been the result of a bet in 1752. An energetic punk soundtrack provided by Cerebral Ballzy serves the action well while contrasting its 18th century setting. At the end of the ad we're pulled into the present day and learn that, when it comes to intense competition, nothing ever changes.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again