To establish Stylepit as a premier destination for digital fashionistas in northern Europe, Uncle Grey Aarhus created a unique online lookbook that exhibited Stylepit's extensive range in an interactive retail environment. Clothes were showcased as part of an extended slow-motion snapshot which users could control, scrolling, toggling and pausing to learn about the collections. Garments could be shared instantly across social media and bought directly from Stylepit's online store. Through a seamless shopping experience that combined the voyeuristic pleasures of people-watching with a curated fashion catalogue, Uncle Grey Aarhus built a brand around Stylepit that was as strong as the brands they sell.
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