Every day, complex IT systems keep the world ticking and nobody notices. Until, that is, something goes wrong. In which case, Integrated Research's software spots small problems before they become disasters. But the brand itself was complicated. Nobody understood its name or its purpose. So, Interbrand created IR, to tell a clearer story of optimisation. Using a metaphor to turn complex case studies into simple stories, Interbrand gave IR a visual language of dots and dashes to show things that are optimal and things that aren't. The new brand uses wit, humour and tech references to communicate in a way that's straightforward, entertaining and, most importantly, optimal.
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