The European Circle of Philanthropists of Ballet created FEDORA to gather support and discover promising talent. The brand needed to be modern to appeal to a wider audience while still reflecting its authentic character, elegance and excellence. Landor defined and communicated the FEDORA philosophy with a graphic language created by translating music and ballet movements into visuals. The logo represents the stairs leading up to the stage, symbolising the mission of FEDORA: to uncover new talents and provide them with the tools to realise their works.
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