The Prince’s Trust is dedicated to changing the lives and perceptions of underprivileged young people and our target audience were those members of the public who might be prone to viewing them in a negative light. Our advert was inspired as a reaction to the British media’s long-standing demonisation of youths and youth culture. In the advert, two actors perform a monologue of newspaper quotes from 1817 to the present day, highlighting how young people have been portrayed in the press over the last 200 years. It calls for us to break from this stereotype. Our ad was broadcast regionally.
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