Nowadays, people can’t live without mobile phones. But in the summer, people can’t live without the beach either. NIVEA SUN is a brand that has always created products to help people enjoy the summer: sunscreens, moisturizes and tonning lotions. So, why not do something that allows people to make the most of the summer? We created an ad that charges phones by solar energy while people enjoy the sun on the beach. The production took 8 months. Summer is over, but the ad isn’t. It is still present on the beaches, in people’s minds and hands.
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