Based on the growing interest in health foods, Schulp asked PROUDdesign to develop a concept for their 100% organic fruit and vegetable juices. With ‘First Aid from Schulp’, you understand instantly that these juices are here to support your health. The black matte paper labels blend in with the textures of the juices and contrast strongly with the photography on the design. The red cap grabs the customer’s attention while the back label has a simple layout with typewriter font, alluding to the kind of functional labelling associated with medical products.
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