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Liking Isn't Helping

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2014

Facebook’s ‘Like Button’ has become a fixture of modern culture, representing a nod of approval, a sense of empathy and a show of support. But we sometimes forget that it can’t solve all the world's problems. Here, we used an interesting interpretation of the thumbs up icon against unfortunate situations, reminding the audience that the creation of real change requires much more personal commitment than it takes to click a button.

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