• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Free Flyknit

Award: Wood Pencil

Wood Pencil / Outdoor Advertising / Poster Advertising/Enhanced Posters / 2014

Nike’s revolutionary ‘Free Flyknit Running Shoe’ combines the second-skin fit of Flyknit construction with the flexibility of Nike Free. We wanted to give the product a spectacular launch that would build a certain level of anticipation around the release. To introduce it to consumers in China, we took over a prominent billboard in Shanghai, presenting a live-action installation piece that showed the sock-like Free Flyknit being woven together on a bare foot, thread by thread. The installation was undertaken over a ten day period by four professionals, kitted out in the latest Nike gear.

  • Free Flyknit
  • Free Flyknit
  • Free Flyknit

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again