In 2013 Wellcome Collection embarked on a £17million transformation project, during which the site would remain open as (un)usual. True North were tasked with creating a platform to keep visitors informed about the development during the 18 month period of disruption. To embrace the disruption, construction materials were repurposed and hoardings transformed into useful spaces to inform and engage. The interactive timeline hoarding and temporary way-finding, created a flexible onsite communications system, attracting visitors and keeping them updated.
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