UNIQLO-commissioned holiday campaign to unify brand presence/create visual impact across multi-channels–globally. To render cliché-ridden "holiday" in uniquely UNIQLO way, we drew from mundane acts of folding/unfolding, wrapping/unwrapping. Origami-inspired folding actions of products in stop-motion (with soul of their own) came to life on digital facades, cinema spots, digital billboards, online, in-store. In 6 flagships across EU, US, Japan, +200-LED-driven site-specific branded art installations of monolithic scales introduced bold & brash "army" of products choreographed to original beat.
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