Visualaz, a film and production studio, specialises in short films for weddings and corporate clients. In repositioning the company for a more discerning audience, there was an opportunity to connect through storytelling – practicing what they preach to their clients. Every great story has a beginning, middle and end. This was the starting point for a playful visual and verbal identity, based on the three-part story structure. The name lent itself perfectly to this, helping the pronunciation through a phonetic structure. Each piece tells its own story to create a memorable experience.
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