• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Lessons In Riding : Wig / Crotch / Penny

Award: Wood Pencil

Wood Pencil / Writing for Design / Writing for Design / 2013

Grafa is a local cycling lifestyle retail outlet and café, the place to be for fixed gear bicycle enthusiasts and the cycling community. But what about less knowledgeable visitors? To welcome them, we produced ‘Lessons in Riding’, a series of entertaining posters that educated even Grafa’s seasoned regulars. The posters featured an introduction to the fixed gear bicycle; health benefits of cycling; and cycling safety tips. The design approach paid tribute to everything that the fixed gear bicycle stands for: a minimalist design made up of all the right parts and assembled (or in our case, printed) by hand.

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