Metamorphosis
Award: Graphite Pencil
Graphite Pencil / Writing for Advertising / Writing for Film Advertising / 2013
The goal of ‘Metamorphosis’ was to promote a very good cause: every time a purchase is made from Good Books, all the profit goes directly to fund projects in partnership with Oxfam. Hence, a breathtakingly simple idea: convey the Good Books message in the style of history’s most iconic writers. The end product is a relentless visual onslaught, a graphic drug-fuelled rant that would, like Hunter S Thompson’s prose, seamlessly hold together to tell the story.
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