• D&AD Awards 2018
    Deadline 14 February
  • Open for Entries
  • Deadline 14 February
Enter now
  • Loading…

The World's Most Valuable Social Network

Award: Wood Pencil

Wood Pencil / White Pencil / White Pencil / 2013

The Missing Children Society of Canada handles an estimated 50,000 reported cases every year, yet receives no government funding support. As a result, it has limited financial resources for expansive search efforts. Instead of an ad campaign, we created ‘The World’s Most Valuable Social Network’, the first- ever online search party. It worked by getting people to ‘donate’ their social networks, allowing alerts to be posted on their newsfeeds. This digital innovation helped the search and rescue efforts of the organisation at no additional cost, and was directly responsible for assisting in the rescue of six missing children in the first five months since launch

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again