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Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2013

This ad tells the distressing story of a cancer survivor who dies as a result of choking. It highlights the fact that first aid could prevent up to 140,000 deaths each year – the same number of people that die of cancer – and demonstrates that basic first aid techniques can be the difference between life and death.

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