Miele asked us to find a way to engage consumers with their brand within the crowded, controlled and often confusing space of a tradeshow. Our solution? The ‘Miele Show Haus’. We turned the Miele floor space into a live improv theatre with each show centring on Miele’s product range. By casting a mix of theatre and television character actors to perform a variety of comic scenarios, the brand showcased its appliance lines in an attention-grabbing and unexpected way.
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