• Loading…

The Erection Blister

Award: Graphite Pencil

Graphite Pencil / Packaging Design / Packaging Design / 2013

Clavin is a hugely popular over-the- counter erectile dysfunction remedy. Introduced in 1999, it has been the market leader in the Czech Republic since 2006, yet its customers are mostly over 40 years old. We were asked to use humour and refocus the product on a younger target audience. We used the well-known box and logo from the original design to conceal a subtle but significant design change which perfectly demonstrated the benefits of the product.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again