Clavin is a hugely popular over-the- counter erectile dysfunction remedy. Introduced in 1999, it has been the market leader in the Czech Republic since 2006, yet its customers are mostly over 40 years old. We were askedto use humour and refocus the product on a younger target audience. We used the well-known box and logo from the original design to conceal a subtle but significant design change which perfectly demonstrated the benefits of the product.
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