• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Binary Code

Award: Graphite Pencil

Graphite Pencil / Magazine & Newspaper Design / Magazine & Newspaper Front Covers / 2013

The Neue Zürcher Zeitung is one of the world’s oldest newspapers. Since its founding in 1780, the front page format has only changed a few times, for example in 2005, when it published its first colour picture. In 2012, NZZ faced one of its biggest challenges: going fully digital with its entire content. To inform a broad public about the new digital strategy, NZZ chose to surprise its readers on the newspaper’s very own front page, entirely written in binary code – the language of the internet. This is how Switzerland’s oldest and most respected newspaper went fully digital.

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