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Project Re: Brief

Award: Wood Pencil

Wood Pencil / Integrated & Earned Media / Integrated / 2013

Despite almost two decades of innovation online, display ads are still seen by the advertising industry as a periphery medium; a space too small for big ideas. So we put display to the ultimate test. We took some of America’s greatest ads, dating as far back as 1962, and partnered with the legendary creatives behind them to re-imagine them for mobile. Even advertising’s biggest ideas can fit in advertising’s smallest spaces.

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