Keep up to date with D&AD news, interviews and case studies.

  • Loading…

Bridge of Life

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2013

A large number of people jump off the Mapo Bridge in South Korea every year. Our idea to prevent further suicides was not simply to install a physical device to hinder the attempts, but to create an interactive bridge that would change people’s minds through communication. The sensors on the guardrails switched the lights on when people walked by and short messages appeared as if the bridge was speaking to passers-by. They included warm and kind words that appeased the anxious and confused minds of those attempting to end their lives.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again