• Loading…

Bridge of Life

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Ambient / 2013

A large number of people jump off the Mapo Bridge in South Korea every year. Our idea to prevent further suicides was not simply to install a physical device to hinder the attempts, but to create an interactive bridge that would change people’s minds through communication. The sensors on the guardrails switched the lights on when people walked by and short messages appeared as if the bridge was speaking to passers-by. They included warm and kind words that appeased the anxious and confused minds of those attempting to end their lives.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again