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Women’s Aid Campaign

Award: Wood Pencil

Wood Pencil / Direct / Direct Response/Radio Advertising / 2013

In association with the Metropolitan Police, this campaign encourages the public to stop domestic violence by calling the police whenever they hear it. The radio ads feature the horrifying sounds of domestic abuse. A voiceover explains that, while the sounds are distressing, they will continue until listeners dial a given number to have them stopped, ‘just as in real life, making a call can make it stop’.

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