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YouTube Space Lab

Award: Wood Pencil

Wood Pencil / Digital Advertising / Integrated Digital Campaigns / 2013

The number of children studying science subjects has dropped in recent years, and with the decline of NASA’s shuttles, the world seems less interested in space now than it did for the latter half of the 20th Century. Through the wonder of space we challenged 14 to18- year-olds to dream up an experiment to be carried aboard the International Space Station and streamed live on YouTube. In partnership with Lenovo, NASA and other space agencies, YouTube revealed to the world a new initiative to capture the imagination of students and teachers, and reinvigorate the study of space and space science.

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