Maki-San is Singapore’s first fully customisable sushi store. With a wide selection of ingredients, diners choose precisely what goes into their maki. Using hand- drawn illustrations of mushrooms, avocados, cucumbers and other ingredients, we designed a myriad of patterns which became Maki-San’s main visual identity. These motifs were applied throughout the consumer experience – right down to the packaging – to play up the endless and fun options available for diners.
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