• D&AD Awards 2019
    Early Bird Deadline: 12 Dec
  • Early Bird Deadline: 12 Dec
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Toblerone Sculpture

Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2013

Most people buy one Toblerone bar per purchase. We wanted them to buy hundreds. So we created a website where people could draw images using the bar’s triangle shape as a pixel. When their artwork was complete, they could purchase their designs for a friend in our online store. We worked with a team of local art students to bring their illustrations to life, using actual Toblerone bars to build full-scale models of their digital drawing. Now, instead of just one bar, they were buying 40, 50, or hundreds at a time.

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