• Loading…

Toblerone Sculpture

Award: Wood Pencil

Wood Pencil / Crafts for Design / Illustration for Design / 2013

Most people buy one Toblerone bar per purchase. We wanted them to buy hundreds. So we created a website where people could draw images using the bar’s triangle shape as a pixel. When their artwork was complete, they could purchase their designs for a friend in our online store. We worked with a team of local art students to bring their illustrations to life, using actual Toblerone bars to build full-scale models of their digital drawing. Now, instead of just one bar, they were buying 40, 50, or hundreds at a time.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again