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Ant Hill

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 61-120 seconds / 2012

Martin Horat is a real Swiss weather prophet, not an actor. His forecasts are based on his observations of nature. ‘I see a great winter coming. How do I know that? Come and have a look. See these ants? They tell me how the winter will be. Holy cow! They’ve got legs like a ski racer!’ He sits on the anthill, gets covered in ants. ‘Hang on, what’s that? An ant from the Netherlands! And some from England, France, Italy! They’ve come to us. They know why. That’s a clear sign. That here in Switzerland we’re gonna have a bloody great winter. With heaps of snow and sun. Come see us, we won’t bite!’

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