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Letter

Award: Wood Pencil

Wood Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2012

A man finds an old letter in the back of his Toyota. He returns it to the car’s previous owner, who returns it to the owner before that, who gives the letter to the owner before him, who gives the letter to the man who sold him the car. This man returns the letter to an elderly couple, the car’s original owners. The old lady sits down to read it... the letter is incriminating. Toyota – lasts a lifetime.

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