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Metropolitan Police Robbery Campaign

Award: Graphite Pencil

Graphite Pencil / Radio Advertising / Radio Advertising Campaigns / 2012

Street robbery is on the increase in London. This campaign aims to highlight these hotspots and make people think twice about where they take out their possessions. Most Londoners aren’t aware that their everyday behaviour could be putting them at risk of street robbery. By simply explaining how this behaviour is seen through the eyes of a robber, we conveyed a powerful and important message.

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