• Loading…

Daylight Robbery

Award: Graphite Pencil

Graphite Pencil / Photography / Photography for Advertising / 2012

This press and poster campaign is to announce the launch of the Harvey Nichols summer sale and remind people that they can get their hands on the most gorgeous fashion items at a fraction of their usual price. The campaign shows how getting your hands on those items at sale prices will feel like you’ve committed daylight robbery. It’s a steal!

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again