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Daylight Robbery

Award: Graphite Pencil

Graphite Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2012

This press and poster campaign is to announce the launch of the Harvey Nichols summer sale and remind people that they can get their hands on the most gorgeous fashion items at a fraction of their usual price. The campaign shows how getting your hands on those items at sale prices will feel like you’ve committed daylight robbery. It’s a steal! ‘Clown’ and ‘Stocking’ were also selected as single executions in the ‘Poster Advertising/ Free Format’ category.

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