Lghtwght
Award: Wood Pencil
Wood Pencil / Graphic Design / Point of Sale (Graphic Design) / 2012
Lotus sports cars deliver ultimate performance through being light of weight. Its philosophy of doing more with less influences the way its cars are designed and built – a minimalistic approach that is distinctly Lotus. Staying true to this philosophy, we used the same materials that go into building these cars as the medium for a series of posters to showcase the technological brilliance and simplicity in design that are the hallmark of every Lotus. The posters became part of an innovative display at a Lotus roadshow, featuring a completely stripped down Lotus Exige S suspended in mid-air.
Are you credited on this winning entry?
If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.