• D&AD Awards 2018
    Extended Deadline 28 Feb
  • Extended Deadline
  • 28 February
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Award: Wood Pencil

Wood Pencil / Graphic Design / Point of Sale (Graphic Design) / 2012

Lotus sports cars deliver ultimate performance through being light of weight. Its philosophy of doing more with less influences the way its cars are designed and built – a minimalistic approach that is distinctly Lotus. Staying true to this philosophy, we used the same materials that go into building these cars as the medium for a series of posters to showcase the technological brilliance and simplicity in design that are the hallmark of every Lotus. The posters became part of an innovative display at a Lotus roadshow, featuring a completely stripped down Lotus Exige S suspended in mid-air.

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