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Vinyl 40'

Award: Graphite Pencil

Graphite Pencil / Film Advertising Crafts / Use of Music for Film Advertising / 2012

Apparently, there is a difference between the time it takes men and women to climax. To overcome this, Durex developed Performax Intense. The commercial uses a pair of record decks and ‘Let’s Get It On’ by Marvin Gaye to highlight this difference and what the product does. The female record plays the track too slowly, while the male one plays it too quickly. However, through DJ skills, they are brought together to sync up perfectly, leaving both sides to make beautiful music together.

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