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The Chase

Award: Wood Pencil

Wood Pencil / Film Advertising Crafts / Direction for Film Advertising / 2012

Smith & Foulkes created a dynamic new spot for Venables Bell and Intel’s incredible new Core i5 processor: a breakneck, all-action chase scene which is the perfect showcase for the new processor’s amazing capacity. Using a dynamic mix of live action and animation, Smith & Foulkes used every trick in the action movie book and got some hot insider tips from their DOP, Oliver Wood, of Bourne trilogy fame, to create this thrilling spot. The result is a fantastically clever illustration of the Intel processor working at maximum capacity and showing just what the Core i5 can do.

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