• Loading…

Actual Size

Award: Wood Pencil

Wood Pencil / Art Direction / Art Direction for Poster Advertising / 2012

Rice Krispies Squares were invented in 1685 in Spitalfields by James Pryke, a confectioner distantly related to diarist Samuel Pepys. His secret recipe, written on parchment, was stored for many years in the British Museum. It was partially destroyed in a fire during the Blitz in the Second World War, and the only word that survived was the word ‘Ryce.’ Using only this ingredient, mixing it with some other stuff, then using a drawing of an oblong, Kellogg’s painstakingly recreated Pryke’s confection, then advertised them using these posters.

Register Now to
Keep Reading

Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

Register Now
Why Register? Swipe to hide

Why Am I Being Asked
to Register?

We'll ask you to provide a few details about yourself, your current role and what you do. We won't share your information with other parties and won't spam your mailbox.

This site contains over 50 years’ of award winning work, articles, interviews and case studies. Register to gain full access to everything.

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again