Gatorade REPLAY Season 3
Award: Wood Pencil
Wood Pencil / TV & Cinema Advertising / Long Form Branded Content / 2011
Once athletes graduate from high school, their competitive activity declines significantly, as does their Gatorade consumption. We wanted to reignite the competitive spark among these athletes, extending Gatorade loyalty beyond their teen years. So we fuelled an opportunity every athlete dreams of – a second chance – by reuniting former high school teams to replay their original games five, ten, even 15 years later. The season showcased a 1999 Detroit-area hockey rematch and a 2000 Chicago-area basketball rematch. There were thousands of submissions from teams nationwide, resulting in the formation of the Replay League.
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