• My basket
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Love to Meet You

Award: Graphite Pencil

Graphite Pencil / TV & Cinema Advertising / TV Commercials 41-60 seconds / 2011

South Africa has one of the highest drink-driving accident rates in the world. We were briefed to create a campaign targeted at male drivers, who are statistically more likely to drive under the influence of alcohol. Our research showed that they were not fazed by advertising featuring gory accidents, so we tried a different approach. We created a TV commercial featuring outtakes from what appears to be a dating show in which men describe the partner they are looking for. As the ad progresses, we realise that the men talking are prisoners, and the partners they want are men on the outside.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again