• Loading…

King's Cup

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2011

Asefa Estudiantes is one of the most modest basketball clubs in the ACB (Spanish Association of Basketball Clubs). In its entire 62-year history, it has never won the league. This year, ten years after the team last made it to a cup final, they just managed to qualify for the King’s Cup in their last match. Would people still keep up their faith in this team? To find out, we set up real candid cameras to record the victims (players and fans) being baited by people in their close circle. The latter were offering an irresistible plan whose schedule just happened to coincide with the cup final.

Want more access to D&AD?

Join D&AD as a Free Member and you’ll be able to view winning work, enter the Awards, download New Blood briefs and get access to even more articles and videos.

Join for free I’m already a member

Are you credited on this winning entry?

There's a Pencil with your name on it. Drop us your details for further information about how you can order your Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again