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King's Cup

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising Campaigns / 2011

Asefa Estudiantes is one of the most modest basketball clubs in the ACB (Spanish Association of Basketball Clubs). In its entire 62-year history, it has never won the league. This year, ten years after the team last made it to a cup final, they just managed to qualify for the King’s Cup in their last match. Would people still keep up their faith in this team? To find out, we set up real candid cameras to record the victims (players and fans) being baited by people in their close circle. The latter were offering an irresistible plan whose schedule just happened to coincide with the cup final.

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