• My basket
    Quantity
    Price
  • Your Shopping Basket is empty.

Total — £ (ex. VAT)

Pleasure of Mixing

Award: Wood Pencil

Wood Pencil / Radio Advertising / Radio Advertising over 30 seconds / 2011

Radio listeners change channels every few seconds. So when we were creating a radio spot for the Bajaj hand blender, the task was to overcome this limitation and use radio effectively. We joined up with two popular radio stations and aired two different, but complementary music pieces simultaneously. Before the music began, an announcer on both channels urged listeners to switch between these channels and create their own mix of the music. As listeners switched between these channels, they enjoyed a new mixing experience, all thanks to the Bajaj hand blender.

Are you credited on this winning entry?

If you've been awarded Wood Pencil or above, drop us your details for further information about how you can order your D&AD Pencil. If you've previously won In Book or a Nomination and would like to celebrate your achievement with a Wood or Graphite Pencil, please let us know.

Please don't check this box.

We have placed cookies on your computer to help make this website better.
You can change your cookie settings at any time. Otherwise, we'll assume you're OK to continue.

Don't show this message again