Radio listeners change channels every few seconds. So when we were creating a radio spot for the Bajaj hand blender, the task was to overcome this limitation and use radio effectively. We joined up with two popular radio stations and aired two different, but complementary music pieces simultaneously. Before the music began, an announcer on both channels urged listeners to switch between these channels and create their own mix of the music. As listeners switched between these channels, they enjoyed a new mixing experience, all thanks to the Bajaj hand blender.
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