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Clever Little Bag

Award: Yellow Pencil

Yellow Pencil / Packaging Design / Packaging Design / 2011

Clever Little Bag is a reusable bag that eliminates the need for a separate PUMA shoebox and carrier bag. Shoes are transported from factory to store in the reusable bag using a protective card inner, which is retained by PUMA for recycling, while the customer takes the shoes home in the bag. It is classic PUMA, with its looks and language delivering a serious message with trademark wit. Replacing the shoebox reduces paper usage by 65 per cent and carbon emissions by ten tonnes each year, while eliminating the shopping bag saves 275 tonnes of plastic per year.

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