Parisian directing duo Jonas & François went wild with sneakers. The Audio Bullys and a number of dancers stand on a sheet of plate glass and are filmed from below. Throughout the video you get to see a lot of colourful shoe soles. The video cleverly plays off the obsession with custom sneakers in urban culture. Every single one of them has been custom designed to include pop culture references – excerpts of the lyrics looking like spoof logos, parodies of existing logos, tributes to classic album covers and film posters, weapons and tools, 3D glasses, Lego blocks, and other assorted items. What at first sight looks like an energetic dance-off turns out to be a brutal beating of the Audio Bullys. Only Man was also nominated in Special Effects for Music Videos.
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